Solution: in this module and coaching block, you'll learn how to do business development and branding so that you have the one-two punch of push and pull marketing. Push marketing where you hunt new clients. And pull marketing where you build a brand that attracts clients to you.

New Outcome:  you'll escape the trap of living month to month, chasing down clients and begin to build a business and brand that attracts clients while you sleep.

Challenge: most business owners have poorly constructed service offerings that trap the business owner, limit growth, and confuse potential customers. 

Solution: develop a strategic offer structure for your business that supports growth, makes sense to customers, and frees you from the business.

New Outcome: you'll develop a new strategic offer ladder that highlights and features your most profitable services so that you can continue to grow the business.

Opportunity: this week, you'll create your 3-Core Power Stories to include your Founder, Product, and Mission Stories. Your Core Power Stories are what differentiate and set you apart from the 100,000 other coaches and consultants who do what you do.  

Story Success: you'll no longer pitch your service like a commodity, yelling that you have the best products and prices. You'll now have 3-Core Power Stories and videos that build authority and brand. 

Opportunity: this week, you'll meet the 3V standard of MASSIVE VALUE VIDEOS AT VOLUME by learning how to map and plan 3-Months of content in just 60 minutes. 

Story Success: you'll build a content calendar with over 100 video topics. You'll also learn the story content formula for easy and simple scripting. So you'll no longer wonder what topics to talk about, or what to say on your videos. You'll be able to create valuable video at volume. 

Opportunity: this week you'll learn the Story Testimony framework for getting powerful video testimonies from clients. This framework includes how to ask and get clients to agree to giving testimony on camera, prepping so they are comfortable and excited, and what questions to ask during the process. 

Story Success: You'll not learn how to get awesome testimonies from clients, but you'll execute by getting videos from your best clients. 

Opportunity: this week, you'll do the 10X Story-Challenge where we grab our content calendar and get busy cranking out tons of story videos.

Story Success: you'll create 20+ videos this week, as you crush your content calendar and learn how simple it is to create story videos on the go. 

Challenge: Nine out of ten consultants and coaches don't have compelling offers that drive prospects to buy. This is in part due to poor targeting and confusing messaging around the core offer value. This results in lost business and frustration with lead conversion.

Opportunity: this week, you'll work on targeting and creating a compelling, clear, and irresistible offer that drives qualified buyers to buy. 

Story Success: you'll have dialed in targeting, a new/refreshed offer, and 1-3 videos that explain your core offer. 

The Live Launch follows three simple phases. Phase 1: Create your Story and Strategy for your brand, message, and offers. In Phase 2, we capture your story and develop all the media required for your launch. This includes scripts, storyboards, videos for your course, and content to promote your brand. In the final Phase 3, we help you communicate your story to the market to drive traffic to your newly designed brand assets. We also provide ongoing consulting to help you tweak your story, content, videos, and other media used to drive leads.

Offer Ladder Design, Messaging / Hook Story, 3-Core Power Stories to include your Founder, Product, and Mission Story, Design of your Core-Offer Lead Magnet (Generally a Mini-Course) to include storyboarding, scripting, videoing, editing, and adding the course to a online platform like Clickfunnels/Leadpages/Wordpress, 50+ micro-content videos to share across social media platforms, 30+ professionally shot and edited photos and headshots, Authority Brand Blueprint Plan (how you'll execute over the next 3-12 months to build authority and brand, Plus 3 follow-up virtual coaching sessions with X to tweak campaigns, storytelling, and other relevant support to help grow your brand.